Meaning
Brand has two main meanings:
- Noun: A type of product made by a particular company under a particular name (e.g., Nike, Apple).
- Verb: To mark, label, or identify something with a symbol or name; also to describe or categorize someone/something strongly (e.g., "He was branded a liar").
Grammar and Usage
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As a noun: "a brand of coffee," "luxury brand," "brand awareness."
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As a verb:
- brand sth with sth: to mark with a symbol (e.g., "The cattle were branded with a hot iron").
- brand sb as sth: to describe someone in a particular way (often negative) (e.g., "He was branded as dishonest").
Part of speech: Noun, Verb. Verb type: Transitive (requires an object).
Common Phrases
- Brand name
- Luxury brand
- Personal brand
- Brand loyalty
- Brand awareness
- To brand someone a liar
Collocations
- Adjective + brand: global brand, famous brand, local brand
- Verb + brand: build a brand, promote a brand, launch a brand
- Brand + noun: brand strategy, brand image, brand identity
Examples
- Nike is a world-famous brand.
- Many customers remain loyal to one brand of toothpaste.
- The company is trying to build its brand image.
- He was branded a traitor after the scandal.
- Farmers branded their cattle with a hot iron.
- She created her own personal brand through social media.
- Luxury brands often charge higher prices.
- The new phone was branded as the fastest on the market.
Synonyms or Related
- Noun: label, trademark, logo, make, line
- Verb: mark, label, stamp, tag, categorize