Meaning
Connotation is a noun that refers to the emotional, cultural, or implied meaning associated with a word, beyond its strict dictionary definition (denotation). It is the feeling or idea a word suggests.
Grammar and Usage
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Part of speech: Noun
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Typical structure:
- the connotation of [word/phrase]
- positive/negative connotation
- carry/have/hold connotations of
Common Phrases
- positive connotation – a word that gives a favorable impression.
- negative connotation – a word that gives an unfavorable impression.
- cultural connotation – associations influenced by culture.
- political connotation – implied meaning in politics.
Collocations
- verb + connotation: carry connotation, have connotation, attach connotation
- adjective + connotation: strong connotation, subtle connotation, emotional connotation
- noun + connotation: word connotation, image connotation
Examples
- The word home has warm and comforting connotations beyond its basic meaning of a house.
- The color white carries connotations of purity and peace in many cultures.
- The term cheap often has negative connotations, while affordable is more positive.
- Using the word slim instead of skinny gives a more positive connotation.
- The phrase political correctness can have different connotations depending on the speaker’s views.
- The word freedom has powerful emotional connotations in literature and speeches.
- Vintage has positive connotations of style, while old may not.
Synonyms or Related
- implication
- undertone
- nuance
- suggestion
- association
Antonym
- denotation – the literal, dictionary definition of a word without emotional or cultural associations.