Meaning
Win over means to persuade someone to support you, agree with you, or like you, especially after they were unsure or opposed.
Grammar and Usage
- Part of speech: Phrasal verb (transitive)
- Structure:
- win over + someone
- win someone over (alternative word order)
Both forms are correct.
Usage Notes
- Often used when changing someone's opinion, gaining trust, or earning support.
- Common in professional, political, and personal contexts.
Common Phrases
- win over customers
- win over the audience
- win over critics
- win over someone’s trust
- win someone over with (something)
Collocations
- verb + win over: try to win over, hope to win over, manage to win over
- noun + win over: attempt to win over voters, strategy to win over investors
- win over + noun: win over the team, win over the crowd, win over skeptics
Examples
- The speaker used humor to win over the audience.
- It took time, but she finally won over her new coworkers.
- The company launched a campaign to win over young customers.
- He tried to win her over with his honesty and kindness.
- The politician struggled to win over undecided voters.
- The manager’s transparent communication won the team over.
- They used demonstrations to win over skeptical clients.
- Good customer service can easily win people over.
- Her explanation won over even the harshest critics.
- The new design may win over many users.
Synonyms or Related
- persuade
- convince
- sway
- gain support
- charm
- win the trust of
Antonym
- lose support
- turn off
- alienate